The new dress you are looking for is right here.

Boho dresses; Flowy boho dresses are perfect for that effortless and feminine look. Celebrate the seasons as you find dresses that can be layered up or stripped down. Perfect for weekends at the beach, Sunday markets, or music festivals.

Day dresses; Rock the day-to-day style and look flawless for any occasion, whether you’re weekend brunching with friends or going to after-work drinks. Our Day dresses will have you looking fun, flirty and stylish wherever you go. Discover our range of A-line dresses, Scoop Neck dresses, V-Neck dresses, Puff Sleeve dresses, Off Shoulder dresses, Wrap dresses and Swing Dresses.

Skater Dresses; Versatile and comfortable Skater dresses can be worn anywhere, be it a party or a day out. Look cute and trendy, with our range of flattering and easy to wear Skater dress styles.

Evening dresses; Turn heads everywhere you go with our range of eye-catching party dresses. These must-have styles will get you dance floor ready and become regular favourites for your nights out and special occasions.

Mini,Midi & Maxi dresses; Find the perfect dress length to suit your style and occasion. Our cute and feminine mini dress will take you from beach to bar with just a quick footwear change. Shop midi dress that flatter all body types. From floor-sweeping silhouettes fit for special events or relaxed casual weekend ensemble, check out the Maxi dresses.

Bodycon; Embody sophistication and elegance, while flaunting your curves in our range of stylish and figure-hugging bodycon dresses.

Shop our range online and enjoy Free Shipping Over $50 and Easy Returns.

Enjoy FREE Shipping across Australia and New Zealand on all online orders over $50! We also offer Click & Collect from 100+ Ally Fashion stores near you throughout Australia. Don’t love your order? Enjoy free & easy returns in store, or send your order back to us with Australia Post and Parcel Point.