Content:

• Three Piece (Swim)Suits
• Vacay Bae
• Colour Crush
• Put It In Print
• All Strapped In
• Cut It Out
• Crochet All Day

It's finally swim season, Ally babes! The sun's out and we're ready to hit the beach in this season's hottest swimwear. From bright bikini sets by the pool to sleek one piece swimsuits at the beach (ideally red, a la Bay Watch), Ally has a huge range of on-trend swimwear and beach cover ups for women, so you can turn heads anywhere you go. The weather's heating up and so are our swimsuits! Dive into the latest styles and trends for women's swimwear below:

Three Piece (Swim)Suits

Who says men get to claim the 'Three Piece Suit'? Show them who's boss with matching three piece sets! The seamless combination of a bikini set with a coordinating accessory - It's all about accesorising and matching 'fits this season. Get a simple synchronised look with a coordinating scrunchie or go all out and match with a bucket hat or cute skirt!

Vacay Bae

Whether you're on holiday (jealous!) or dreaming about exotic destinations, bring the tropics to you with floral and tropical prints. From vivid flowers to palm leaves, inject a dose of nature to your swimwear. Perfect for lounging around the pool with a sun hat and cocktail in hand (swim up bar anyone?), we've got you covered when it comes to the best holiday 'fits.

Colour Crush

Have the cooler months got you feeling down? You're not alone! Thaw out and soak up the warm rays in vibrant coloured swimwear. Shop a wide range of bright colours like pink, red, blue, orange and yellow, to have all eyes on you. Or if pastel tones are more your vibe, check out our selection of baby pink, light blue and lavender bikini sets.

Put It In Print

Tired of plain beachwear? Forget about minimalist designs and monochrome shades, make waves in bold prints. Great for soaking up the sun or hitting up beachside bars, you're sure to make an impression. From swirly abstract and polka dots to stripes and animal print, show off your unique personality in the wide variety at Ally.

All Strapped In

Want to add a little interest to your swimwear? Make a splash with string and strap details! Strappy elements are totally trendy this year, with a mix of strings and tie up styles dominating women's swimwear. Whether you're after tie up bottoms, triangle string bikinis or intricate waist ties, Ally is your go-to!

Cut It Out

If you're ready to seas the day in daring beachwear, then opt for one pieces with cheeky cut outs! Available in an array of cuts and shapes, these cut out designs offer you a striking feature for your usually-modest one piece swimsuits. You'll just have to brave the tan lines... but we like to think of them as exclusive summer imprints.

Crochet All Day

Days at the beach are never complete without the perfect beach cover ups. From fun in the sun to sunset drinks, reach for our collection of crochet pieces. Keep it casual in knit pants and a crochet top or make an entrance with a cut out crochet dress or fringe skirt. For the ultimate summer 'fit, pair your swimsuit with chic crochet and knitted numbers.

If you're ready to have your hot girl summer, then Ally has you (almost) covered! With a huge range of bikinis, one piece swimsuits and beach cover ups to choose from, you're sure to find a brand new pair of swimwear and beachwear you'll love! Shop our latest collection of women's swimwear online today.