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Ethics & Principals

Our Way of Working

Our ambition is to be a progressive international retail brand, offering fashion-conscious customers high-quality and affordable clothing. We aim to achieve this by tirelessly improving our customer service, employing extraordinary people, and creating an exceptional brand. 

Ethical Principals

Ethics has always been core to Our Way of Working.

Ethics is about treating our most valued asset – our people – with respect, integrity and trust.As we grow and move into new markets, we need to protect what has made us successful.

Our goal is to achieve responsible profitable growth.Formalising ethics within the business will help us to avoid risks to our reputation.