New In

Here's where all the latest styles land! From the hottest prints to trending colours, our new arrivals are constantly dropping in to keep you looking fresh as ever.

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  1. SATIN KNOTTED DRESS Online Exclusive
    SATIN KNOTTED DRESS
    Regular Price AU $89.99 Now Only AU $45.00
  2. Lace Trim Sleep Set
    Regular Price AU $59.99 Now Only AU $38.99
  3. Chain Cross Body Micro Bag Online Exclusive
    Chain Cross Body Micro Bag
    Regular Price AU $45.99 Now Only AU $29.89
  4. Puff Sleeve Dress
    Regular Price AU $55.99 Now Only AU $36.39
  5. Square Neck Top Online Exclusive
    Square Neck Top
    Regular Price AU $29.99 Now Only AU $19.49
  6. Short Sleeve Tie Waist Knit Midi Dress
    Regular Price AU $46.79 Now Only AU $30.41
  7. Halter Neck Ruched Dress
    Regular Price AU $55.99 Now Only AU $36.39
  8. Seamless V Neck Crop Top
    Regular Price AU $16.89 Now Only AU $10.98
  9. V Neck Tie Back Knit Online Exclusive
    V Neck Tie Back Knit
    Regular Price AU $45.99 Now Only AU $29.89
  10. Cable Sleeve Matte Chenille Knit
    Regular Price AU $38.99 Now Only AU $25.34
  11. Knit Short Lounge Set
    Regular Price AU $69.99 Now Only AU $45.49
  12. Cable Knit
    Regular Price AU $35.99 Now Only AU $23.39
  13. RUFFLE WRAP PLAYSUIT
    Regular Price AU $29.99 Now Only AU $15.00
  14. QUARTER AFTER TWO SKIRT Online Exclusive
    QUARTER AFTER TWO SKIRT
    Regular Price AU $29.99 Now Only AU $19.49
  15. TWO OF US TOP Online Exclusive
    TWO OF US TOP
    Regular Price AU $15.99 Now Only AU $10.39
  16. BUTTON SKATER DRESS
    Regular Price AU $29.99 Now Only AU $15.00
  17. ENDLESS DREAMER DRESS
    Regular Price AU $55.99 Now Only AU $17.99
  18. BELLE PUFF SLEEVE BUTTON DRESS
    Regular Price AU $42.99 Now Only AU $21.50
  19. NO NEED TO ASK DRESS
    Regular Price AU $39.99 Now Only AU $25.99
  20. ALEXA SKATER DRESS
    Regular Price AU $42.99 Now Only AU $27.94
  21. PICNIC SKATER DRESS
    Regular Price AU $35.99 Now Only AU $18.00
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Hunting high and low for the latest clothing trends? There’s certainly no need to look any further, babe. At Ally Fashion, you’ll find the latest fashion styles and hottest seasonal pieces to ensure your outfit is always on point, no matter the occasion.

We all know there’s nothing quite like that new top feeling. Change up the look of your favourite skirt, jeans or shorts with the help of a super fresh bodysuit, an on-trend crop top or a statement graphic tee. Available in heaps of amazing colours and styles, you’ll find new in tops to match every outfit. Discover the latest ‘gram-worthy looks, super versatile basics and so much more.

With styles dropping every week, our endless selection of dresses makes it easy to find the perfect piece for every occasion. Checkout our new in dresses, whether you're after a boho, skater, maxi, bodycon, evening or day dresses, we’ve got plenty in all different styles and lengths.

Do you basically live in mini and midi skirts or you can’t go past a modern take on classic pants, our new in bottoms are absolutely worth checking out. Discover the hottest prints, cuts and colourways, and find an exciting foundation for your next favourite outfit. From flowy florals to romantic lace and fresh denim, it’s easy to find the perfect bottoms.

Ready to update your wardrobe? Say goodbye to last season and spice up your style with everything new in at Ally Fashion.


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