New In

Here's where all the latest styles land! From the hottest prints to trending colours, our new arrivals are constantly dropping in to keep you looking fresh as ever.

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  1. Cut Out Detail Top
    Regular Price AU $25.99 Now Only AU $16.89
  2. Faux Fur Coat Online Exclusive
    Faux Fur Coat
    Regular Price AU $99.99 Now Only AU $64.99
  3. Shirring Crop Top Online Exclusive
    Shirring Crop Top
    Regular Price AU $29.99 Now Only AU $19.49
  4. Hem Ruffle Cami Online Exclusive
    Hem Ruffle Cami
    Regular Price AU $27.99 Now Only AU $18.19
  5. Long Sleeve Mesh Bodycon Dress Online Exclusive
    Long Sleeve Mesh Bodycon Dress
    Regular Price AU $55.99 Now Only AU $36.39
  6. Faux Fur Zip Bomber Jacket
    Regular Price AU $85.99 Now Only AU $55.89
  7. Ruched Drawstring Puff Sleeve Top Online Exclusive
    Ruched Drawstring Puff Sleeve Top
    Regular Price AU $29.99 Now Only AU $19.49
  8. Angel Crop Sweater Online Exclusive
    Angel Crop Sweater
    Regular Price AU $35.99 Now Only AU $23.39
  9. Long Sleeve Button Detail Top Online Exclusive
    Long Sleeve Button Detail Top
    Regular Price AU $29.99 Now Only AU $19.49
  10. Girl Gang Tee
    Regular Price AU $19.99 Now Only AU $12.99
  11. Scoop Neck Frill Hem Knit
    Regular Price AU $33.79 Now Only AU $21.96
  12. Button Down T-shirt
    Regular Price AU $27.99 Now Only AU $18.19
  13. RIB SWEATSHIRT Online Exclusive
    RIB SWEATSHIRT
    Regular Price AU $17.99 Now Only AU $9.99
  14. LONG SLEEVE TEXTURED TEE
    Regular Price AU $17.99 Now Only AU $9.00
  15. Butterfly Tee
    Regular Price AU $29.99 Now Only AU $19.49
  16. USA Hoodie Online Exclusive
    USA Hoodie
    Regular Price AU $39.99 Now Only AU $25.99
  17. Long Sleeve Baby Lock Butterfly Tee Online Exclusive
    Long Sleeve Baby Lock Butterfly Tee
    Regular Price AU $29.99 Now Only AU $19.49
  18. Gathered Detail Top Online Exclusive
    Gathered Detail Top
    Regular Price AU $29.99 Now Only AU $19.49
  19. Ribbed Button Front Top
    Regular Price AU $25.99 Now Only AU $16.89
  20. Drawstring Ruched Tee
    Regular Price AU $25.99 Now Only AU $16.89
  21. Crop Hoodie
    Regular Price AU $25.99 Now Only AU $16.89
  22. Essentials Seamless Lace Trim Singlet
    Regular Price AU $12.99 Now Only AU $8.44
  23. Rib Crop Cami
    Regular Price AU $12.99 Now Only AU $8.44
  24. Butterfly Crop Tee Online Exclusive
    Butterfly Crop Tee
    Regular Price AU $25.99 Now Only AU $16.89
  25. Dragon Crop Tee Online Exclusive
    Dragon Crop Tee
    Regular Price AU $25.99 Now Only AU $16.89
  26. Stripe Tee Online Exclusive
    Stripe Tee
    Regular Price AU $19.99 Now Only AU $12.99
  27. Babylock Crop Tee Online Exclusive
    Babylock Crop Tee
    Regular Price AU $25.99 Now Only AU $16.89
  28. Seamless V Neck Crop Top
    Regular Price AU $16.89 Now Only AU $10.98
  29. Queens Hoodie
    Regular Price AU $39.99 Now Only AU $25.99
  30. Ribbed Button Front Tee Online Exclusive
    Ribbed Button Front Tee
    Regular Price AU $29.99 Now Only AU $19.49
  31. Knot Sleeve Tee
    Regular Price AU $15.99 Now Only AU $10.39
  32. V Neck Tie Back Knit Online Exclusive
    V Neck Tie Back Knit
    Regular Price AU $45.99 Now Only AU $29.89
  33. Racer Tank
    Regular Price AU $19.99 Now Only AU $12.99
  34. Cupped Singlet Online Exclusive
    Cupped Singlet
    Regular Price AU $25.99 Now Only AU $16.89
  35. Moon Crop Ringer Tee
    Regular Price AU $25.99 Now Only AU $16.89
  36. West Coast Top Online Exclusive
    West Coast Top
    Regular Price AU $29.99 Now Only AU $19.49
  37. Daisy Tee
    Regular Price AU $25.99 Now Only AU $16.89
  38. V Neck Puff Sleeve Top
    Regular Price AU $25.99 Now Only AU $16.89
  39. Daisy Tee
    Regular Price AU $25.99 Now Only AU $16.89
  40. Butterfly Polo Tee
    Regular Price AU $29.99 Now Only AU $19.49
  41. Fray Pocket Button Front Denim Skirt Online Exclusive
    Fray Pocket Button Front Denim Skirt
    Regular Price AU $45.99 Now Only AU $29.89
  42. Roll Neck Long Sleeve Top
    Regular Price AU $20.79 Now Only AU $13.51
  43. Essentials Seamless Lace Trim Bodysuit
    Regular Price AU $16.89 Now Only AU $10.98
  44. Nyla Rose Sustainable Scrunchie White One
    Regular Price AU $1.95 Now Only AU $1.27
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Hunting high and low for the latest clothing trends? There’s certainly no need to look any further, babe. At Ally Fashion, you’ll find the latest fashion styles and hottest seasonal pieces to ensure your outfit is always on point, no matter the occasion.

We all know there’s nothing quite like that new top feeling. Change up the look of your favourite skirt, jeans or shorts with the help of a super fresh bodysuit, an on-trend crop top or a statement graphic tee. Available in heaps of amazing colours and styles, you’ll find new in tops to match every outfit. Discover the latest ‘gram-worthy looks, super versatile basics and so much more.

With styles dropping every week, our endless selection of dresses makes it easy to find the perfect piece for every occasion. Checkout our new in dresses, whether you're after a boho, skater, maxi, bodycon, evening or day dresses, we’ve got plenty in all different styles and lengths.

Do you basically live in mini and midi skirts or you can’t go past a modern take on classic pants, our new in bottoms are absolutely worth checking out. Discover the hottest prints, cuts and colourways, and find an exciting foundation for your next favourite outfit. From flowy florals to romantic lace and fresh denim, it’s easy to find the perfect bottoms.

Ready to update your wardrobe? Say goodbye to last season and spice up your style with everything new in at Ally Fashion.


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