New In

Here's where all the latest styles land! From the hottest prints to trending colours, our new arrivals are constantly dropping in to keep you looking fresh as ever.

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  1. Teddy Double Breasted Coat
    Regular Price AU $77.99 Now Only AU $46.79
  2. Longline Cardi Online Exclusive
    Longline Cardi
    Regular Price AU $25.99 Now Only AU $15.59
  3. Plush Faux Fur Lapel Jacket
    Regular Price AU $89.99 Now Only AU $53.99
  4. Lightweight Sweat Online Exclusive
    Lightweight Sweat
    Regular Price AU $25.99 Now Only AU $15.59
  5. Embellished Hoodie Online Exclusive
    Embellished Hoodie
    Regular Price AU $35.99 Now Only AU $21.59
  6. Batwing Cardigan Online Exclusive
    Batwing Cardigan
    Regular Price AU $105.99 Now Only AU $63.59
  7. Double Breasted Longline Blazer Online Exclusive
    Double Breasted Longline Blazer
    Regular Price AU $75.99 Now Only AU $45.59
  8. SWEETHEART KNIT
    Regular Price AU $35.99 Now Only AU $18.00
  9. Tie Front Ringer T Shirt
    Regular Price AU $20.79 Now Only AU $13.51
  10. Boatneck Long Sleeve Top Online Exclusive
    Boatneck Long Sleeve Top
    Regular Price AU $25.99 Now Only AU $16.89
  11. Self Dot Top
    Regular Price AU $29.89 Now Only AU $19.43
  12. Self Check Skater Skirt
    Regular Price AU $39.99 Now Only AU $25.99
  13. Key Hole Sleeveless Knit Dress Online Exclusive
    Key Hole Sleeveless Knit Dress
    Regular Price AU $69.99 Now Only AU $45.49
  14. Hem Shirring Top
    Regular Price AU $25.99 Now Only AU $16.89
  15. Wrap Midi Dress Online Exclusive
    Wrap Midi Dress
    Regular Price AU $55.99 Now Only AU $36.39
  16. Essentials Crop Tee Online Exclusive
    Essentials Crop Tee
    Regular Price AU $12.99 Now Only AU $8.44
  17. NYLA-ROSE Wireless Earphones
    Regular Price AU $29.89 Now Only AU $19.43
  18. Puff Sleeve A-Line Dress Online Exclusive
    Puff Sleeve A-Line Dress
    Regular Price AU $29.99 Now Only AU $19.49
  19. Puff Sleeve Shirred Dress
    Regular Price AU $46.79 Now Only AU $30.41
  20. Angel Wing Sleeve Tee Online Exclusive
    Angel Wing Sleeve Tee
    Regular Price AU $25.99 Now Only AU $16.89
  21. Cord Zip Front Singlet Online Exclusive
    Cord Zip Front Singlet
    Regular Price AU $25.99 Now Only AU $16.89
  22. Ribbed Hoodie
    Regular Price AU $25.99 Now Only AU $13.00
  23. Ribbed Trackpant
    Regular Price AU $25.99 Now Only AU $13.00
  24. Rib Crop Cami
    Regular Price AU $12.99 Now Only AU $8.44
  25. Stripe Sleeve Crop Sweater Online Exclusive
    Stripe Sleeve Crop Sweater
    Regular Price AU $45.99 Now Only AU $27.59
  26. Buckle Detail Knit Top Online Exclusive
    Buckle Detail Knit Top
    Regular Price AU $29.99 Now Only AU $17.99
  27. Stripe Sleeve Crop Sweater Online Exclusive
    Stripe Sleeve Crop Sweater
    Regular Price AU $45.99 Now Only AU $27.59
  28. Drawstring Crop Sweater Online Exclusive
    Drawstring Crop Sweater
    Regular Price AU $39.99 Now Only AU $25.99
  29. Balloon Sleeve Tie Waist Dress Online Exclusive
    Balloon Sleeve Tie Waist Dress
    Regular Price AU $45.99 Now Only AU $29.89
  30. Ribbed Button Front Tee Online Exclusive
    Ribbed Button Front Tee
    Regular Price AU $27.99 Now Only AU $18.19
  31. Rib Loose Fit Short
    Regular Price AU $20.79 Now Only AU $13.51
  32. Button Front Crop Top Online Exclusive
    Button Front Crop Top
    Regular Price AU $27.99 Now Only AU $18.19
  33. Plisse Wide Leg Pant Online Exclusive
    Plisse Wide Leg Pant
    Regular Price AU $33.79 Now Only AU $21.96
  34. Keyhole Ribbed Midi Dress Online Exclusive
    Keyhole Ribbed Midi Dress
    Regular Price AU $129.99 Now Only AU $84.49
  35. Nyla Rose Flower Socks Online Exclusive
    Nyla Rose Flower Socks
    Regular Price AU $7.79 Now Only AU $5.06
  36. Pom Pom Flamingo Pen Online Exclusive
    Pom Pom Flamingo Pen
    Regular Price AU $6.99 Now Only AU $4.54
  37. One Shoulder Ruffle Dress Online Exclusive
    One Shoulder Ruffle Dress
    Regular Price AU $59.99 Now Only AU $38.99
  38. Button Front Crop Tee Online Exclusive
    Button Front Crop Tee
    Regular Price AU $29.99 Now Only AU $19.49
  39. Baby Lock Daisy Tee Online Exclusive
    Baby Lock Daisy Tee
    Regular Price AU $29.99 Now Only AU $19.49
  40. Sleep Short Online Exclusive
    Sleep Short
    Regular Price AU $39.99 Now Only AU $25.99
  41. Butterfly Slip Mini Dress Online Exclusive
    Butterfly Slip Mini Dress
    Regular Price AU $45.99 Now Only AU $29.89
  42. Crop Tee With Turn Up Cuff Online Exclusive
    Crop Tee With Turn Up Cuff
    Regular Price AU $25.99 Now Only AU $16.89
  43. Frill Wrap Dress Online Exclusive
    Frill Wrap Dress
    Regular Price AU $46.79 Now Only AU $30.41
  44. BUTTON FRONT SWING DRESS Online Exclusive
    BUTTON FRONT SWING DRESS
    Regular Price AU $85.99 Now Only AU $55.89
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Hunting high and low for the latest clothing trends? There’s certainly no need to look any further, babe. At Ally Fashion, you’ll find the latest fashion styles and hottest seasonal pieces to ensure your outfit is always on point, no matter the occasion.

We all know there’s nothing quite like that new top feeling. Change up the look of your favourite skirt, jeans or shorts with the help of a super fresh bodysuit, an on-trend crop top or a statement graphic tee. Available in heaps of amazing colours and styles, you’ll find new in tops to match every outfit. Discover the latest ‘gram-worthy looks, super versatile basics and so much more.

With styles dropping every week, our endless selection of dresses makes it easy to find the perfect piece for every occasion. Checkout our new in dresses, whether you're after a boho, skater, maxi, bodycon, evening or day dresses, we’ve got plenty in all different styles and lengths.

Do you basically live in mini and midi skirts or you can’t go past a modern take on classic pants, our new in bottoms are absolutely worth checking out. Discover the hottest prints, cuts and colourways, and find an exciting foundation for your next favourite outfit. From flowy florals to romantic lace and fresh denim, it’s easy to find the perfect bottoms.

Ready to update your wardrobe? Say goodbye to last season and spice up your style with everything new in at Ally Fashion.


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