New In

Here's where all the latest styles land! From the hottest prints to trending colours, our new arrivals are constantly dropping in to keep you looking fresh as ever.

Set Descending Direction
per page
  1. Honey Tee Online Exclusive
    Honey Tee
    Regular Price AU $25.99 Now Only AU $16.89
  2. Ribbed Knit
    Regular Price AU $36.39 Now Only AU $23.65
  3. Matte Chenille Cable Knit Online Exclusive
    Matte Chenille Cable Knit
    Regular Price AU $46.79 Now Only AU $30.41
  4. Not Your Baby Tee
    Regular Price AU $19.99 Now Only AU $12.99
  5. PASTEL COLOURBLOCK KNIT Online Exclusive
    PASTEL COLOURBLOCK KNIT
    Regular Price AU $35.99 Now Only AU $23.39
  6. Puff Sleeve Wrap Dress Online Exclusive
    Puff Sleeve Wrap Dress
    Regular Price AU $55.99 Now Only AU $36.39
  7. EMBROIDERED OFF SHOULDER DRESS
    Regular Price AU $35.99 Now Only AU $23.39
  8. Batwing Peplum Top Online Exclusive
    Batwing Peplum Top
    Regular Price AU $39.99 Now Only AU $25.99
  9. CABLE KNIT
    Regular Price AU $29.99 Now Only AU $19.49
  10. ENDLESS DREAMER DRESS
    Regular Price AU $55.99 Now Only AU $17.99
  11. BROOKS MIDI SKIRT
    Regular Price AU $25.99 Now Only AU $13.00
  12. KEELY DRESS
    Regular Price AU $89.99 Now Only AU $58.49
Set Descending Direction
per page

Hunting high and low for the latest clothing trends? There’s certainly no need to look any further, babe. At Ally Fashion, you’ll find the latest fashion styles and hottest seasonal pieces to ensure your outfit is always on point, no matter the occasion.

We all know there’s nothing quite like that new top feeling. Change up the look of your favourite skirt, jeans or shorts with the help of a super fresh bodysuit, an on-trend crop top or a statement graphic tee. Available in heaps of amazing colours and styles, you’ll find new in tops to match every outfit. Discover the latest ‘gram-worthy looks, super versatile basics and so much more.

With styles dropping every week, our endless selection of dresses makes it easy to find the perfect piece for every occasion. Checkout our new in dresses, whether you're after a boho, skater, maxi, bodycon, evening or day dresses, we’ve got plenty in all different styles and lengths.

Do you basically live in mini and midi skirts or you can’t go past a modern take on classic pants, our new in bottoms are absolutely worth checking out. Discover the hottest prints, cuts and colourways, and find an exciting foundation for your next favourite outfit. From flowy florals to romantic lace and fresh denim, it’s easy to find the perfect bottoms.

Ready to update your wardrobe? Say goodbye to last season and spice up your style with everything new in at Ally Fashion.


read more