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Flaunt and impress with our range of party dresses and cocktail dresses like, black, evening, long, pink and red. No matter the event, Ally is your go-to!

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Keep Things Chic In Party & Cocktail Dresses

Turn heads at your next cocktail event in our collection of evening dresses. From mini and maxi dresses to plunging necklines and shiny sequins - find the perfect outfit to wear this party season. This edit of cocktail dresses is sure to have you covered whatever your weekend plans may be. Whether it’s a dinner date or a daytime occasion, you can elevate any of our dresses with heels and on-trend jewellery.

Girls night out? A LBD is the perfect party dress. Invited to a wedding? Choose from a chic range of formal dresses. Need a cocktail dress for the cooler months? Shop our long sleeve party dresses. With a wide range of styles, shapes and sizes, it's easy to find the perfect party or cocktail dress. Shop online and in-store today!

For styling tips, read our related articles A Guide To Wedding Guest Dresses and The Dos & Don'ts of Cocktail Dressing or explore our blog catalogue.

Keep exploring party dresses by style, length, colour, and fabric.

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Mini Dresses | Midi Dresses | Maxi Dresses

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Knit Dresses | Satin Dresses | Linen Dresses | Sequin Dresses | Supersoft Dresses

Frequently Asked Questions

A cocktail dress is typically semi-formal, knee-length, and elegant - perfect for evening events. Party dresses vary in style, from casual to formal, and can be mini, midi, or maxi, depending on the occasion.

Strappy heels, stilettos, or pointed-toe pumps are great choices for a polished look. Block heels or embellished flats work well for comfort without compromising style. Choose shoes that complement the dress’s colour and level of formality.

It depends on the event. A well-tailored cocktail dress in a luxe fabric like satin or velvet can work for semi-formal or black-tie-optional events. For strictly formal occasions, a full-length gown is usually the best choice.

A chic blazer, cropped jacket, or faux fur wrap works well for cooler weather. A structured coat adds sophistication, while a stylish shawl or bolero offers a lighter option for evening events.