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New Dresses

Get the latest styles this season has to offer with Ally's new arrival dresses! Whether you’re after a dress for your next social event or simply something to slip on for the beach, we have a wide range of options. From formal dresses to cute dresses, shop the new-in collection now!

Received an invite to a cocktail party? Or maybe you have a social event? Then you’ll want to go for a cocktail dress! It’s the perfect balance between casual daytime wear and fancy evening ensembles.

Boho dresses are so elegant and versatile. In summer, style a flowy dress with strappy sandals, a crochet top and tote bag for the perfect beach vibe. For a cosy winter look, pop a knit sweater over a boho tiered dress and style with boots.

Shop Ally now and find the perfect frock in a range of colours, cuts and silhouettes. A white dress is an elegant option for a sunny daytime event. Alternatively, a navy or black dress is a go-to for your next dinner or evening event. Pop a black mini dress on with statement earrings and heels and you’ll be ready to go!

We've got a great range of summer dresses from mini to maxi lengths. Go for bright colours and bold patterns in the summer like an orange dress or gingham print. For the cooler months, you can’t go wrong with a long sleeve midi dress styled with boots.

Shop now to get an awesome dress for every occasion this season.