Midi Dresses

The dress that can do you no wrong. A midi dress is every girl's best friend. A wardrobe staple, you can style a linen midi dress down to the beach with strappy sandals, or a knit midi dress with loafers to work. Versatile and functional, they're easy choices when it comes to AM to PM dressing.

Effortlessly elevate your piece with accessories like gold jewellery, sunnies and high heels. Hitting the town with the girls this Saturday night? Go for a black midi dress with a bodycon silhouette to hug your curves.

When the weekend comes to an end and you're heading off to work, style a floral midi dress with pointed sandals and sunnies for a chic look.

They're perfect for the cooler season too. Opt for a knit midi dress with some boots and a leather jacket to finish off a sleek look.

Wherever you're going, shop this exclusive edit to get yourself a piece that does you no wrong.

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  1. Ally
    Contrast Binding Knit Dress
    AU $45.99
  2. Ally
    Sweet Heart Neck Knit Dress
    AU $49.99
  3. Minx & Moss
    Shirred Puff Sleeve Maxi Dress
    AU $65.99
  4. Minx & Moss
    Puff Sleeve Maxi Dress
    Regular Price AU $69.99 Now Only AU $48.99 30% OFF
  5. Ally
    Puff Sleeve Gathered Bodice Midi Dress
    AU $59.99
  6. Minx & Moss
    Check Puff Sleeve Midi Dress
    AU $55.99
  7. Geo Print Midi Dress
    Regular Price AU $57.49 Now Only AU $40.24 30% OFF
  8. Minx & Moss
    Geo Midi Dress
    Regular Price AU $57.49 Now Only AU $40.24 30% OFF
  9. Shirred Bust Midi Dress
    AU $59.99
  10. Minx & Moss
    Shirred Bust Midi Dress
    AU $59.99
  11. Ally
    Floral Print Ruched Bust Midi Dress
    AU $49.99
  12. Minx & Moss
    Knit Midi Dress
    AU $49.99
  13. Minx & Moss
    Sleeveless Midi Ribbed Knit Dress
    AU $39.99
  14. Minx & Moss
    Linen Midi Dress
    Regular Price AU $69.99 Now Only AU $48.99 30% OFF
  15. Minx & Moss
    Gingham Midi Dress
    Regular Price AU $69.99 Now Only AU $48.99 30% OFF
  16. Minx & Moss
    Gingham Midi Dress
    Regular Price AU $69.99 Now Only AU $48.99 30% OFF
  17. Minx & Moss
    Long Sleeve Wrap Midi Dress
    AU $49.99
  18. Ally
    Polka Dot Print Midi Dress
    Regular Price AU $59.99 Now Only AU $41.99 30% OFF
  19. Minx & Moss
    Gingham Shirred Bust Midi Dress
    AU $49.99
  20. Ally
    Black Shirred Bust Midi Dress
    AU $49.99
  21. Minx & Moss
    Midi Sleeveless Dress
    Regular Price AU $57.49 Now Only AU $40.24 30% OFF
  22. Minx & Moss
    Long Sleeve Tie Waist Midi Knit Dress
    Regular Price AU $69.99 Now Only AU $48.99 30% OFF
  23. Minx & Moss
    Shirred Waist Midi Dress
    AU $45.99
  24. Minx & Moss
    Shirred Waist Midi Dress
    AU $45.99
  25. Cut Out Midi Dress
    AU $57.49
  26. Minx & Moss
    Shirred Bust Midi Dress
    AU $49.99
  27. Ally
    Shirred Bust Midi Dress
    AU $49.99
  28. Minx & Moss
    Tie Shoulder Midi Dress
    Regular Price AU $57.49 Now Only AU $40.24 30% OFF
  29. Minx & Moss
    Long Sleeve Off The Shoulder Midi Dress
    AU $45.99
  30. Ally
    Puff Sleeve Midi Dress
    AU $57.49
  31. Minx & Moss
    Puff Sleeve Midi Dress
    AU $57.49
  32. Minx & Moss
    Puff Sleeve Midi Dress
    Regular Price AU $57.49 Now Only AU $40.24 30% OFF
  33. Minx & Moss
    Gingham Check Shirred Bust Midi Dress
    Regular Price AU $62.49 Now Only AU $43.74 30% OFF
  34. Ally
    Gingham Check Shirred Bust Midi Dress
    AU $49.99
  35. Minx & Moss
    Midi Dress
    Regular Price AU $62.49 Now Only AU $43.74 30% OFF
  36. Minx & Moss
    Midi Dress
    Regular Price AU $62.49 Now Only AU $43.74 30% OFF
  37. Minx & Moss
    Check Long Sleeve Midi Dress
    AU $55.99
  38. Minx & Moss
    Longsleeve Knit Midi Dress
    AU $49.95
  39. Ally
    High Neck Knit Midi Dress
    AU $45.99
  40. Minx & Moss
    Pink Linen Blend Midi Dress
    AU $55.99
  41. Minx & Moss
    Long Sleeve Gingham Midi Dress
    AU $45.99
  42. Minx & Moss
    Shirred Midi Dress
    Regular Price AU $62.49 Now Only AU $43.74 30% OFF
  43. Minx & Moss
    Khloe Abstract Mesh Midi Dress
    Regular Price AU $62.49 Now Only AU $43.74 30% OFF
  44. Minx & Moss
    Wrap Front Knit Midi Dress
    AU $55.99
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A midi dress is a must-have in your wardrobe for its fabulous style and versatile use. From day to night, these below-the-knee numbers are appropriate for work, formal events and everyday wear! At Ally Fashion, we have a lovely collection of midi dresses in loads of styles and patterns. Need an ensemble for a night out? Shop our flirty cut-out designs and open-back styles. Heading to the beach? Throw on a cute floral print or smock dress. Shop the range online now!

What Is A Midi Dress?

We have heard of the mini and the maxi, but what is a midi dress? This is a dress where the hem hits midway between the knee and the ankle. It’s longer than a knee dress and shorter than a full-length one. Sporting a wide range of styles and materials, a midi dress can be worn from summer through to spring. Style with shoes, jackets and accessories to get the look you’re after.



What Midi Dress Styles are Trending?

  • Knit; perfect for both summer and winter months.
  • Tiered; free-flowing and elegant.
  • Floral; the perfect boho vibe this summer.
  • Gingham; shows off a sweet country style.
  • Bodycon; a chic look for both day and night.
  • Long Sleeve; perfect for layering styles this winter.


  • Why Are Midi Dresses So Popular?

    Nothing is quite as flattering as the midi length! So it is no wonder why the midi dress has become popular amongst fashion designers this season. A range of styles is trending offering us casual, boho, retro, modern, sporty and punk designs.



    Why Wear This Length?

    Why is this length so popular lately? This cut and length suits just about anyone, regardless of their shape, age, size and height. It’s easier to get the look you’re after-achieve a modest look with a flowy, floral dress or a chic look with a bodycon fit.



    What are the Different Types of Hats?

    The best buys for our wardrobe are those that are trans-seasonal. It’s sad to see our favourite pieces be locked away in a drawer for six months of the year. The midi dress is great as it can be worn all year round. Some ways to style your midi dress this season include:

  • Winter- Style your midi dress with a denim or leather jacket and cute ankle boots-add a knit beanie for extra warmth!
  • Summer- Style a floral midi dress with a shoulder bag and sandals. Take this piece from day to night with a pair of heels!
  • Autumn and Spring: A light cardigan will keep you warm when the weather starts to cool. A midi dress with sneakers is the perfect casual vibe for this time of year.
  • Shop a wide range of midi dresses online now at Ally Fashion! With tiered, bodycon, floral and gingham styles available, you’ll find the perfect dress to impress this season.


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    Think with (and for) your head when browsing Ally’s extensive range of caps, berets and visors. Whether you’re heading to the beach, brunch or staying indoors, we have cute and trendy hats to enhance your outfit. So for all things headwear, shop Ally Fashion!

    Why Wear a Hat?
  • For the most obvious reason… protection from harsh UV rays!
  • It’s easier than styling your hair!
  • It can help tie your outfit together.
  • It can add fun patterns and textures to a dull outfit.
  • It can help you achieve a particular style (hello boho girl in a brim hat!)
  • What Women’s Hats Are In Style?

    Hats are a sought out accessory for any season and we see our favourite hats re-emerge time and time again. At Ally we stock the latest hats in an array of colours and fun prints so you can find one that lets your personality shine! The baseball cap is back! It’s all about showing off a sport-luxe look this season. Plain, neutral colours are all the rage, with all-white caps stealing the spotlight. Shop baseball caps at Ally today! Bucket hats have been in trend for a few seasons now and still are a popular accessory. What better way to show off a trendy, street look? Shop bucket hats in different colours and patterns, from flirty florals to chic checks and animal prints. Rejoice holiday-makers, woven straw hats are back! Achieve a relaxed boho vibe while relaxing by the pool or at the beach with a straw wide-brim hat, trilby or fedora. These hats are often decorated with a cute ribbon around the base.

    What are the Different Types of Hats?
  • Bucket hat; a hat with a wide, downwards sloping brim.
  • Trilby hat; a short brim hat that is angled down at the front and slightly turned up at the back.
  • BeretBeret; a french-inspired hat with a rimless style.
  • Cap; a hat with a rounded crown and a stiff, frontward-projecting bill.
  • Fedora; a folded top, short rim and distinctive ribbon around the base
  • Boater; a flat-brimmed straw hat.
  • How do you wear a cute hat?

    At Ally Fashion we have a range of hats to enhance your style. For a sporty cool-girl vibe wear a baseball cap with jeans and a graphic tee! If you prefer a luxe look, style with large gold hoops and a stylish romper or jumpsuit. Dressing up for a day out in the city? Add a simple, chic look to your outfit with a beret. Wear this hat with a basic black shift dress and heels for a classy outfit- magnifique! A wide brim hat or straw hat can transform you into a bohemian goddess! Wear this hat with long flowy dresses, floral prints, belts and statement jewellery. This hat makes you want to embrace outdoor activities-wear it to the local markets, beach and park! Hats are fun and practical pieces to add to your wardrobe. Our advice? Don’t be afraid to experiment! With so many new and trendy styles coming to Ally Fashion, there is such a wide variety to choose from. Time to start building your collection.


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    Midi dresses are a great choice for a cute style this season. The in-between length of a midi dress means you can look fab without showing too much OR to little leg. Ally's range of midi dresses come in all kinds of styles, shapes and colours so you can find the right look for all your styles this season.

    Feel fab in a floral midi dress during the day, dress it up a bit in a wrap midi for the evening and party into the night in a chic off the shoulder midi dress - we've got them all!


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