About Us

What We Stand For

At Ally, we believe in self-expression through fashion. So, we work hard to create fashionable, affordable, quality clothing that enables every woman to access the latest global trends, styles and prints to create her own style.

Our Story, It’s Just the Beginning

Founded in 2001, we opened our first store Ally Fashion retail store in Sydney. Our mission was to provide quality, affordable women’s clothing that reflected the biggest global fashion trends. Since then, Ally Fashion has expanded to 145 stores across Australia, a global online fashion destination delivering to over 70 countries worldwide, and employing over 980 staff.

Ally Collections: Inspired by You

We’re on a mission to give women around the world the freedom of expression, and to make style accessible to all. Our designers draw inspiration from our customers’ unique styles, catwalks, street fashion, celebrity style, and influencer trends.

With over 400 new styles dropping weekly and 100s of Online Exclusives, every collection is designed in Australia by an in-house team of Designers and Buyers. Our collections are available in sizes 6-16, and we work with different models to represent our customers. We don’t believe in digitally altering models’ appearance – we don’t remove stretch marks and reshape their bodies. We embrace what makes us individually beautiful.

Along with our Fashion Collections, we’re expanding our range of Eco collections focused on sustainability and minimising impact on the environment. Our Sustainable Scrunchies are 100% up-cycled, using fabric off cuts from your favourite Ally designs.

To extend our offering to be more inclusive, we created You+All in 2018, with fashionable and quality styles available in sizes 16 – 24.

Yes, We Care: Sustainability x Environment x People

We’re committed to ethical sourcing and production of garments. We achieve this by controlling the production and manufacturing of over 85% of our products. This enables transparency and full control of the process and all aspects of manufacturing. Our approach and vision also allow us to pay above standard wages in our manufacturing home of Guangzhou, China.

At Ally Fashion, supporting a culture of Giving Back ensures we are working towards creating a future, which our customers and team members can be proud of. “Giving Back” is our Community Initiative Program aimed at supporting charities, not-for-profits and funds that are meaningful to us. Find out more here.

The environment and the world we live in are important to us. We’re committed to being environmentally aware, actively support programs that reduce our company’s environmental impact and continually improve our environmental performance as an integral part of our business strategy and operating procedures.

Building Our Future Together: What’s Next

Our commitment to our customers, our brand, and the environment grows every day. We are focused on continuing to innovate to offer world-class online shopping experiences, innovative in-store experiences, outstanding customer service, and expanding into new and exciting markets.

To support growing demand for Ally Fashion, our new Distribution Centre will be opening in New Zealand in 2020, followed by NZ Ally Fashion boutiques.

Everything we do is with our customers in mind! We’re on a mission to create the best omnichannel experience possible with a seamless transition between online and stores.