Ally Fashion is dedicated to creating contemporary ready-to-wear pieces for every woman. Designed by our in-house team, we offer clothing for women who like to express themselves through fashion & style. Whether you’re headed to the beach, brunch with the girls, or anything in between, find the hottest dresses, skirts and more right here!

Who owns Ally Fashion now?
Ally Fashion is proudly Australian-owned and led by the director, David Dai, who continues to guide the brand’s vision and growth across Australia.

Founded in 2001, Ally Fashion was born with the vision to provide quality and affordable clothing for women that reflects the latest trends and designs. With more than 100 stores across Australia, Ally has established itself as a well-known fashion staple.

Which store locations have closed?
While 51 stores across Australia closed, Ally Fashion continues to expand, reopening many locations and opening new stores nationwide. To find your nearest store, check out our Store Locator

With over 400 new styles dropping weekly, in sizes 6-16, there’s something for everyone. See our new arrivals for the latest in women’s tops, denim, outerwear, accessories and more!