Early this month Ally dropped a new collection, Generation Rebel. To amp up the excitement, we held an event at Prim Haus studio in St. Peters where we celebrated in style! With our beautiful Ally babes in attendance, the event featured canapes, music, piercings and, of course, statement pieces from the new collection!
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New Collection Launch At Prim Haus
Posted by Loren Desbruslais on
Curated by our talented in-house designers, Generation Rebel was inspired by the rise of the utility trend and nostalgia for our fave Y2K staples. This collection was designed for the rebel at heart - she's edgy, cool and ready to make a statement!
Have you seen the new collection? Take a look here!
Location? ✔️ Guests? ✔️ Free Piercings? ✔️
The event was a huge success! Thanks to Prim Haus for having us - the natural light and open space were perfect for showcasing the new collection.
Our guests all looked amazing in our Generation Rebel pieces. See some of our fave 'fits from the day below!
We were so impressed by our brave girlies who received piercings from our free piercing station! There were also temporary tattoos available so guests could stage their rebellious phase - we're thinking real ones next?
Which Generation Rebel 'fit would you choose?
Keep an eye out for our next collection launch. Want to attend? Hit us up on socials and follow @allyfashion for your chance to win tickets to the next event!
