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From floral minis to classic midis and chic maxis, find your new favourite frock with our wide collection of women’s dresses!

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Dresses For Every Setting

It's time to impress with a womens dress from Ally! From flirty mini dresses to midi dresses, wedding guest dresses and shirt dresses, find the perfect style for your next event here. In the cooler months, opt for long dresses and knit dresses. Mix it up with puff sleeves or exclusive prints like abstract or animal prints. Then, complete your outfit with black boots and a coat. Have a special event? Feel like your best self in our collection of evening wear, party and cocktail dresses styled with a strappy heel. Or stick to a chic maxi dress or classic black dress for a touch of elegance. So, be dress season ready and get year-round style - From casual days to formal events, see our extensive range of women's dresses online or in-store at Ally Fashion now!

For styling tips, read our related articles How To Style A Knit Dress and The Dos and Don'ts Of Cocktail Dressing or explore our blog catalogue.

Keep exploring by dress style, length, colour and occasion.

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Frequently Asked Questions

What occasions are dresses suitable for?

Oh so versatile & incredibly chic, dresses are suitable for a wide range of settings. Including but not limited to casual outings, work days, weddings, parties, formal events, holidays, date nights and more. Pick your occasion then follow it with a specific style, the world is yours!

Are dresses a wardrobe staple?

A one & done solution for all, dresses are great thanks to their slip on one-piece ease. Often made from comfortable breathable fabrics, they allow for ease of movement whilst offering style points throughout. Not to mention, they can seamlessly transition from day to night. Just pop on accessories and swap out your shoes.

What are the general care instructions for dresses?

Always start by reading your specific label as its case by case. However, we typically always recommend hand or machine washing your product in cold water. Don’t forget to air dry for the best results. Lay flat or hang dry to maintain shape & prevent shrinkage.

What’s the history behind dresses in fashion?

Dresses have transformed over time, from ancient tunics to today's modern styles. They reflect cultural shifts and fashion trends, from Victorian gowns to minimalist 21st-century looks.