Women's Dresses — ${ totalProducts } Products

Dresses For Every Setting

It's time to impress with a womens dress from Ally! From flirty mini dresses to midi dresses, wedding guest dresses and shirt dresses, find the perfect style for your next event here. In the cooler months, opt for long dresses and knit dresses. Mix it up with puff sleeves or exclusive prints like abstract or animal prints. Then, complete your outfit with black boots and a coat.

Have a special event? Feel like your best self in our collection of evening wear, party and cocktail dresses styled with a strappy heel. Or stick to a chic maxi dress or classic black dress for a touch of elegance. So, be dress season ready and get year-round style - From casual days to formal events, see our extensive range of women's dresses in sizes 6 to 16 online or in-store at Ally Fashion now!

For styling tips, read our related articles How To Style A Knit Dress and The Dos and Don'ts Of Cocktail Dressing or explore our blog catalogue.

Turn holiday gifting into a breeze by shopping our Christmas and Boxing Day sales early!

Keep exploring by dress style, length, colour, and fabric.

Shop By Style

Cocktail | Evening | Halter | Ruched | Long Sleeve | Bodycon

Shop By Length

Mini Dresses | Midi Dresses | Maxi Dresses

Shop By Colour

White | Black | Red | Pink | Green | Blue | Yellow | Brown | Beige

Shop By Fabric

Knit Dresses | Satin Dresses | Linen Dresses | Sequin Dresses | Supersoft Dresses

Frequently Asked Questions

What occasions are dresses suitable for?

Dresses are adaptable wardrobe staples that transition seamlessly between different settings. From weekend plans to milestone celebrations, the right design balances comfort, style, and occasion-appropriate detail, making them a reliable go-to for any event.

Can dresses be worn for casual outings?

Casual dresses like sundresses or shirt dresses are perfect for relaxed settings, offering comfort while keeping your look stylish and effortless.
> Shop Casual Dresses

Are dresses appropriate for work or professional settings?

Dresses can be appropriate for work or professional settings when styled thoughtfully. Tailored, midi, or shift designs create a polished and office-ready appearance.
> See Our Workwear Collection

What types of dresses work for formal events?

Elegant gowns, cocktail dresses, or lace styles are ideal for weddings, galas, or formal parties, providing a sophisticated and refined look.
> Discover Formal & Evening Dresses / Read The Dos & Don'ts of Cocktail Dressing

Are dresses a wardrobe staple?

Dresses earn their place as a wardrobe staple by combining practicality with timeless appeal. With endless cuts, lengths, and designs to choose from, they cater to different moods, trends, and personal styles, making them one of the most versatile pieces you can own.

What fabrics make dresses comfortable for everyday wear?

Breathable fabrics like cotton, linen, and lightweight blends allow ease of movement while keeping you stylish and comfortable throughout the day.
> Shop Linen Dresses / Shop Cotton Dresses

Can dresses easily transition from day to night?

Yes, dresses can be dressed up or down with accessories, shoes, and layering, making them perfect for both casual and evening events.
> See Shoes / See Outerwear

How do accessories impact a dress’s versatility?

Accessories like belts, jewellery, or scarves instantly transform a dress’s look, allowing one piece to suit multiple occasions and styles effortlessly.
> Browse Accessories

How do I choose the right dress for my body shape?

A dress should flatter your shape while celebrating your individuality. Look for silhouettes that create balance, fabrics that enhance movement, and details that bring focus to your strengths. The right choice blends comfort with timeless confidence.

What dress styles flatter different body shapes?

A-line, fit-and-flare, wrap, bodycon, and empire waist styles all work differently to flatter different shapes. Our plus size brand You & All also offers these silhouettes in extended sizing, designed to flatter fuller figures.
> Shop A-Line Dresses / Shop Fit and Flare Dresses / Shop Wrap Dresses

How can petite women create the illusion of height with dresses?

High-waist cuts, vertical patterns, and shorter hemlines above the knee help elongate the figure and add a taller appearance.
> Discover Mini Dresses

Which dress features enhance your best assets?

Details like defined waists, V-necks, or strategic tailoring draw attention to areas you want to highlight, creating a more balanced silhouette.
> Browse V-Neck Dresses

What are the general care instructions for dresses?

Always check the care label, as instructions can vary by garment. Generally, we recommend hand or machine washing in cold water. Store dresses properly, avoid prolonged sunlight exposure, and handle stains promptly.

Why is it important to follow a dress’s care label?

Care labels provide fabric-specific instructions that help extend the life of a dress, prevent damage, and maintain its original fit and appearance.

Can dresses be machine washed or should they be hand washed?

Many dresses can be machine washed on a gentle cycle with cold water, while delicate fabrics often require hand washing for best results.

What is the best way to dry dresses?

Air drying, either flat or on a hanger, helps preserve shape, prevent shrinkage, and protect delicate fabrics, unlike tumble drying which can cause damage.